Senin, 11 April 2011

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What attracts men from 136 different nations to embrace the harsh military code of an army that requires them to lay down their lives for a country not their own, if ordered to do so by politicians whose language many of them hardly speak?

Douglas Boyd’s history of the Legion answers that question, with fifteen historic photographs and eleven battle/campaign maps.

Founded in 1831 to fight France’s colonial wars without spilling French blood, this mysterious army is today a world-class fighting force. Training is so tough that five recruits out of six are rejected, never to wear the coveted white kepi.

This is a world where fact exceeds the wildest fiction: men fighting literally to the last bullet at CamarĂ³n in Mexico in 1863; cooks and clerks with no parachute training volunteering to be dropped into beleaguered Dien Bien Phu in 1954 with the intention of dying beside their comrades; the paras who mutinied in Algeria to bring down the government of France; the heroes who dropped on Kolwezi to rescue thousands of European hostages.

Praise for The French Foreign Legion

'A tight and fascinating history of the nearly two centuries of the Legion's activities.' - Brig Anthony Hunter-Choat (UK's senior ex-legionnaire)

Perhaps the greatest praise of the book is the fact that legionnaires liked this history of their incredible army so much that they elected author Douglas Boyd an honorary ex-legionnaire.

RAF Russian linguist, international businessman, music impresario, BBC Television Producer/Director, Douglas Boyd has been writing full-time since setting up home in a medieval farmhouse in south-west France thirty-five years ago. His published fiction and non-fiction, translated into many languages, includes three novels set against a Legion background: The Eagle and the Snake, The Truth and the Lies, The Honour and the Glory.

Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

  • Sales Rank: #292825 in eBooks
  • Published on: 2015-11-23
  • Released on: 2015-11-23
  • Format: Kindle eBook

About the Author
DOUGLAS BOYD's lifelong interest in history first took a professional turn in the documentary reconstructions he scripted and directed during his years as a BBC TV producer. He has been a full-time author since making his home in south-west France twenty-five years ago.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Over all, and indepth. Very good to excallant!
By James L. Georges
One of the most intense, and accurate histories of this fine, and magnificant fighting force. He doesn't pull any punchies when dealing with the history of the Country of France, and the early history of their: "Foreign Legion". He has done a exremely good job with this book! The only real critisim may be in some miss identificatiion of some of the weapons, and the calibers used therein. AK-47's didn't come into the Indo-China Pennisula, and South Viet-Nam until about the mid-sixties, and then on. Some of the larger calibers were attirubued to the anti-aircraft variety. Maybe, they were used in the attacks? I would never condemn them. After having been such a situation I would recommend any and all to read this fine military history. Find out what "Patria Legio Nostra" really means. Thank you. --JeanPierre

1 of 1 people found the following review helpful.
" A good book with lots of facts
By Matthew J. Brennan
If you are interested in the French Foreign Legion, this book is the next step up the learning ladder from "Legion of Strangers." A good book with lots of facts.

0 of 0 people found the following review helpful.
Decent book.
By Outis
The book is written a bit oddly by starting with the Indochina war that would end up being the US Vietnam War. An excellent compilation of the history of thr French Foreign Legion, it covers the high points of the FFL history and gives a glimpse of the struggles that forged one of the finer fighting forces in the world. Still, parts of the book feel directionless, possibly due to the directionless nature of the Legion in its history. The author definitely drives in the idea that the legion is the successful black sheep of the French armed forces.

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House Officer's Guide to ICU Care: Fundamentals of Management of the Heart and Lungs [Paperback] [2012] (Author) John A. Elefteriades, Curt

  • Published on: 2012
  • Binding: Paperback

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Firefly Complete Guide to Stargazing is a comprehensive introduction to an increasingly popular leisure pursuit. The book's flexi-paperback format makes it easy to use while telescope viewing, a welcome feature for the growing number of stargazers. The rapid growth in astronomy is due in large part to the opportunity amateurs have to contribute to scientific research.

For example, the amateur Skywatchers in the web-based Milky Way Project have classified more than 1.5 million objects in the Milky Way Galaxy. Zooniverse's 11,000 members have contributed to more than 70 scientific papers and the discovery of a class of compact galaxies. Planet Four's 122,000 participants have classified more than 4.5 million images from the surface of Mars.

Firefly Complete Guide to Stargazing starts with the basics. It explains how and why the sky changes during the night and through the seasons. It gives practical advice on what equipment to choose and describes what you can expect to see. There are also plenty of tips for observing just with the naked eye.

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  • The Moon, the Solar System, the stars and deep sky objects
  • More than 300 full-color photographs, many taken by amateur astronomers, plus spectacular images returned by spacecraft or taken by large telescopes
  • A complete series of sky maps that show stars down to magnitude 5.5
  • An illustrated A-Z dictionary of astronomy, covering the planets, stars and galaxies, cosmology, amateur astronomy and professional observatories, space exploration, famous astronomers, scientific terms, theories and much more, illustrated with photographs, artworks and diagrams.
  • Month-by-month guide maps showing the constellations on view from both northern and southern hemispheres, applicable to any year and any place on Earth.
  • All maps show black stars on a white background so that viewers can pencil in their own observations. Opposite each map is a photorealistic image that shows how that portion of the sky typically appears to the naked eye.

Firefly Complete Guide to Stargazing is an invaluable reference source for astronomers of all levels.

  • Sales Rank: #431499 in Books
  • Published on: 2015-10-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.75" h x .69" w x 9.00" l, .0 pounds
  • Binding: Paperback
  • 320 pages

About the Author

Robin Scagell is a lifelong stargazer and a long-serving Vice President of Britain's Society for Popular Astronomy. He has worked as an observer and photographer. As a journalist, he has edited a wide range of popular-interest magazines. Robin is the author of several popular astronomy books, and has contributed to many other publications.

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0 of 0 people found the following review helpful.
Great Overview!
By Melchizedek
The Firefly series of books include smaller telescope and binocular handbooks which are also a great addition to your library. An encyclopedic beautifully illustrated and well written overview of stargazing. Highly recommended especially if you want to get a good idea of astronomy as a personal hobby.

0 of 0 people found the following review helpful.
Great!
By Christopher D Slaten
Informative and well written. This is a great reference that is suitable for both eager newbie amateur astronomers and seasoned stargazers. Highly recommended for the astro-library.

0 of 0 people found the following review helpful.
Ties well with "nightwatch" by Terrence Dickinson
By Dee J.
This ties well with Terrence Dickinson's "NightWatch" If you're a beginner trying to earn constellations, I believe Terrence's "Nightwatch" is better at explaining that topic. Once you get comfortable with the constellations, you will want this book because it tells you month-to-month which constellations are in the sky and which DSO's (nebulas, star cluster, galaxies) are in the constellation AND the pictures of each DSO. I bring it outside with me when I'm scoping the night sky as a reference so that when I am focused on a DSO, I know what I'm looking at. It also has an in-depth dictionary of astronomical terms. This is a great guide to learn DSO's (deep space objects). As an amateur astronomer, I highly recommend this book, and I'm glad I bought it!

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Sabtu, 09 April 2011

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The Christ Clone Trilogy - Book Three: ACTS OF GOD (Revised & Expanded), by James BeauSeigneur

Two nuclear wars. Three asteroids. Demonic madness that kills one third of the world’s population. Into this, a savior will rise, cloned from Christ. It’s not fiction. It’s prophecy.

It is the dawn of the New Age. After six millennia of stagnation, humanity stands on the brink of its final great evolutionary step. But it is a step that has come at tremendous cost. Half the world’s population is dead. The Pacific Ocean is barren. The forests of North and South America are a charred wasteland. Central America has been reduced to rubble. The planet’s survivors face a fundamental choice: follow Christopher Goodman, the Messiah of the New Age and clone of Jesus Christ, or cling to the very worldview and the God who has wrought this destruction.

Under Christopher’s leadership the world begins to experience miraculous recovery, and soon the first signs of humankind’s evolution emerge, just as Christopher promised. His fanatical opponents, however, charge that he is the Antichrist, and that his name, when written in Hebrew has the numeric value of 666.

Reluctantly, Christopher determines to use their own superstitions against these fanatics. He reminds the world that the prophecies of Revelation were written by the Apostle John, and it was John, who after using his dark powers to survive for 2000 years, is responsible for the near annihilation of the planet. It was John, whose writings in the Bible radically distort what is to come and who will emerge the victor.

Each person must choose. All that’s certain is that the world is catapulting toward a final apocalyptic conflict, and humanity’s salvation or damnation depend on the true nature of the Christ Clone.

PUBLICATION HISTORY
ACTS OF GOD is Book Three of a revised, expanded, and reedited release of THE CHRIST CLONE TRILOGY, which includes an extensive Prophecy Cross Reference and Study Guide. The trilogy was originally published in 1997 by SelectiveHouse and then in 2003 by Warner Books. THE CHRIST CLONE TRILOGY has been translated and published in 12 languages. Book One is IN HIS IMAGE. Book Two is BIRTH OF AN AGE.

  • Sales Rank: #551682 in eBooks
  • Published on: 2012-03-13
  • Released on: 2012-03-13
  • Format: Kindle eBook

Amazon.com Review
It's the dawn of a new age in Acts of God, book three in the Christ Clone Trilogy. Mankind is seemingly on the brink of its greatest adventure, as people evince psychic powers, miraculous gifts of healing, and the ability to recall past lives. Christopher's blood is injected into those willing to receive "the mark," with unusual results, and those who refuse are hunted down and decapitated. As the final battle between Yahweh and Christopher draws to its conclusion, Decker Hawthorne begins to have doubts about the powerful world government he's invested in. Don't miss the exciting conclusion of the Christ Clone Trilogy. --Cindy Crosby

Review
"...a lively 3-part novel dramatizing the end times events...BeauSeigneur livens things up with a sci-fi premise." -- The New York Times, December 27, 1998

"By far the most exciting, true-to-life portrayal of end-time events I've ever read...a "MUST READ!" -- John Terry, Editor, PropheZine

"Riveting Finale Of A Monumental Work...It's been a long time since I was this excited about a novel." -- Tom Reynolds, Amazon.com TOP 50 Reviewer

From the Publisher
Science fiction has always been a vehicle for dealing with controversial material. Rarely has the science been so well researched, the story so well told, or the message so controversial as it is in The Christ Clone Trilogy. This is a landmark series and SelectiveHouse is proud to be a part of it.

Most helpful customer reviews

164 of 172 people found the following review helpful.
Riveting Finale Of A Monumental Work
By Reviewer
By the end of "Birth of an Age," book two of the Christ Clone Trilogy, author James BeauSeigneur has you on the edge of your seat, expecting anything and anticipating what will happen next; you're primed for something big, something monumental, and you wonder if he can possibly deliver on the promise of the first two books and the expectation you have going into the third and final installment of the series. Well, sit back and hold on, because with "Acts of God," BeauSeigneur certainly does deliver, and more. And, whereas the first two books evoked a sense of Asimov, Crichton and Melville, this one brings to mind Stephen King's epic novel, "The Stand," as it clearly leads you to a conclusion that can be nothing less than the final showdown between the forces of Good and Evil.
As it begins (and as BeauSeigneur did previously, the opening chapter is actually the final chapter of the second book), the prophets John and Cohen are dead, and the resurrected Christopher Goodman, now Secretary-General of the U.N., is poised to lead Humankind into the New Age, with promises of a long and healthy life with renewed youth and vigor for everyone, as well as world peace. And to help him spread the good news, there is his loyal press secretary, Decker Hawthorne, and his own prophet of the New Age, Robert Milner.
For Christopher, everything seems to be going well; without the disruptive influences of John and Cohen, all of his aspirations are being realized, as people around the world are embracing him and the tenets of the New Age. But not everyone; there is still the Koum Damah Patar, the "KDP," and the cliques of fundamentalist Christians who adamantly oppose him and seem bent on clinging to the past, no matter what the cost. Meanwhile, amid a series of world-wide, devastating plagues, Decker Hawthorne is confronted with circumstances that rattle his faith and for the first time cause him to question the very foundation of the mission he has undertaken in Christopher's name; and ultimately, it will force him to make the hardest decision of his life.
Though a work of fiction, BeauSeigneur presents his story with such logic and acuity that is seems, not only believable, but very real. And he writes with a concise, universal voice that makes the material accessible to everyone; you don't have to be a theologian to appreciate the magnitude and the ramifications of the conflict that is played out here. It's a riveting, intense and suspenseful tale, but beyond all of that, there is an inherently moral message that comes through succinctly and quite effectively.
It's been a long time since I was this excited about a novel (and by that I mean the trilogy); BeauSeigneur has done an extraordinary job of creating a story of such tremendous ethical and moral proportions, and presenting it in an exciting and objective way. In the final analysis, "Acts of God," is an affecting novel that for some just may prove to be a veritable life-changing experience. It certainly was for me.

48 of 50 people found the following review helpful.
Unquestionably the best fiction treatment of the end times
By Peter Archer
I have been interested in prophecy for more than 30 years. As such, I've read some very good and some very bad fiction and non-fiction treatments on the subject. One of the best non-fiction books I've read is FOOTSTEPS OF THE MESSIAH by Arnold Fruchtenbaum. Unquestionably the very best fiction treatment I've read is THE CHRIST CLONE TRILOGY.
Because of my interest in the subject, and because I spend most of my day on the Internet, I spend a lot of time on various prophecy web sites. I read about TCCT on PhopheZine.com, which gave BeauSeigneur's books glowing reviews. Of course the best known books on the subject are the LEFT BEHIND books by LeHaye and Jenkins, but lately I've seen people talking about TCCT more and more places. Usually when people discuss an idea that originated with BeauSeigneur, they cite him or mention TCCT. But even when they don't, you can tell they've read TCCT because the ideas are so completely original.

52 of 56 people found the following review helpful.
Great Conclusion to a Great Trilogy
By Shawn M. Warswick
Before I started book three of the series, I was worried. Could Mr. BeauSeigneur keep it up? Book two was fantastic, so I was worried this one would be a letdown. Rest assured, this isn't the case. Book Three was a great conclusion to the story.
The Anti-Christ finally makes his appearance(of course, he's been there all along, but you'll see what I mean when you read the book) and, undoubtably, his true plan is finally revealed. For those of you who were wondering just where the author was going with all the new age stuff, be faithful. It will all make sense in the end.
I particularly liked the theme of redemtion in this novel. I don't want to give too much away, so I will not say more, but I think you will be as pleased as I was.
Finally, I enjoyed the way BeauSigneur handled Armaggedon and the appearance of Jesus. To be honest, this is a point at which the author could have overdone it, but, as always, he hit the nail on the head. If you enjoyed the previous two books in the series, you will enjoy this one as well. Rating:4.5 Stars

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Minggu, 03 April 2011

[I392.Ebook] Free PDF American Ways: An Introduction to American Culture (3rd Edition), by Maryanne Kearny Datesman, JoAnn Crandall, Edward N. Kearny

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American Ways: An Introduction to American Culture (3rd Edition), by Maryanne Kearny Datesman, JoAnn Crandall, Edward N. Kearny

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American Ways: An Introduction to American Culture (3rd Edition), by Maryanne Kearny Datesman, JoAnn Crandall, Edward N. Kearny

This work focuses on the traditional values that have attracted people to the United States for well over 200 years and traces the effects of these values on American life.

  • Sales Rank: #214629 in Books
  • Published on: 2005-01-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .41" w x 8.00" l, 1.15 pounds
  • Binding: Paperback
  • 1 pages

From the Back Cover

American Ways: An Introduction to American Culture , Third Edition, by Maryanne Kearny Datesman, JoAnn Crandall, and Edward N. Kearny, focuses on the traditional values that have attracted people to the United States for well over 200 years and traces the effects of these values on American life.

Chapter themes include diversity, the family, education, government and politics, religion, business, and recreation. Cross-cultural activities --- from discussion topics to writing projects --- encourage high-intermediate to advanced students to compare their own values with those discussed in the readings.

New to the Third Edition:

  • Expanded pre-reading exercises preview the chapter content and Academic Word List vocabulary.
  • Improve Your Reading Skills helps students become independent readers.
  • Build Your Vocabulary features collocations and exercises that expand on the Academic Word List.
  • New Internet activities offer opportunities for further research and study.

 

About the Author

Maryanne Kearny Datesman is the author of several ESL reading texts. She has taught ESL and administered programs at Western Kentucky University and American University, and she has taught also at Georgetown University. In Kentucky, she established and administered a private language school and directed programs for refugees. She was co-founder of Kentucky TESOL and is a former president of WATESOL.

JoAnn (Jodi) Crandall is a professor of education at the University of Maryland Baltimore County. At UMBC she had co-directed the master's program in ESOL/Bilingual Education and directed the interdisciplinary Ph.D. program in Language, Literacy and Culture. She is a former president of TESOL and AAAL (American Association for Applied Linguistics) and a frequent speaker at national and international conferences.

Edward N. Kearny is professor emeritus of government at Western Kentucky University. He earned his Ph.D. in government from American University in 1968. He also holds a bachelor's degree in economics and a master's degree in psychology, and he has written a number of books and articles on American politics.

Most helpful customer reviews

6 of 6 people found the following review helpful.
very good book
By Amazon Customer
I wish I had bought this book long time ago. It explains where american customs, behaviors, values etc. come from and makes it easy to understand why people here act how they act. Would recomend to everybody who is interested in American culture or wants to visit. For someone who is moving over here it's a must! People here are much different than in Europe (where I come from) and I would have been much less frustrated if I had bought this book earlier. The language used in this book is easy and the more difficult words are explained on the bottom.

18 of 18 people found the following review helpful.
American culture from the outside
By J. Marren
I used this book recently teaching an advanced ESL class, and I found it as interesting for me as it was for the students. The chapters are organized around a set of principles that, in the authors' view, define American society and culture, and it's written specifically for foreign born residents of the US. Among the subjects treated are religion in the US, American business, the West and the frontier tradition, race, families, the legal system, etc. It was fascinating for me to read along with my students from a fresh perspective. An American might argue with the nuances--is there really a "national religion" of belief in God and patriotism, for example? I'm not sure I'd call it that, but that's only a detail. I can even see this book being used in a high school history course--I thought the explanations of the links between history and culture were fascinating. Highly recommended.

3 of 3 people found the following review helpful.
American culture in a powerful nutshell
By daniel valcarce
American Ways provides thoughtfully descriptive and critical insights to a general understanding of american culture, not only for students intending to live in the USA, but also for students taking a discussion course in advanced English or who want to pursue a future career as english teachers. Given the inherent link that develops between language and culture, this textbook provides a huge variety of culturally sensitive activities raging all linguistic skills, that help the students reflect on the importance and impact of american culture in their lives; making them create meaningful connections with their own cultural backgrounds and countries of origin. It also gives both, teacher and students, the possibility to explore intenet resources, literature suggestions and film affinities that can contribute to the full completion of a powerful course on the comprehension of the United Sates' construction of history, society, and culture. Easy to read, critical and fun. Nicely updated to our current times.

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Sabtu, 02 April 2011

[J430.Ebook] Download PDF Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing), by Robert C. Blattberg, Byung-Do Ki

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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing), by Robert C. Blattberg, Byung-Do Ki

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise―from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.

"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)

"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)

"The title tells a lot about the book's approach―though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)

"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

  • Sales Rank: #852563 in Books
  • Brand: Brand: Springer
  • Published on: 2009-04-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.70" h x 6.10" w x 9.10" l, 2.75 pounds
  • Binding: Paperback
  • 872 pages
Features
  • Used Book in Good Condition

Review
From the reviews:

"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)

"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)

"The title tells a lot about the book's approach―-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)

"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

From the Back Cover

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise―from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing.

"This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics."

-Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen

"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years."

-Don Lehmann, George E. Warren Professor of Business, Columbia Business School

"The title tells a lot about the book's approach―-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

-Richard Hochhauser, President and CEO, Harte-Hanks, Inc.

"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject."

-Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University

Most helpful customer reviews

7 of 8 people found the following review helpful.
Great book on customer value, pricing and marketing databases
By Wayne L. Winston
I teach marketing spreadsheet models to MBA's at Indiana U's Kelley School. I love this book. Tons of useful information on customer value, pricing, optimizing direct mail profits and many other topics. If you want to catch up on many of the new developments in "marketing engineering" you should start here!

2 of 2 people found the following review helpful.
Great Detail!
By Jackpot
I loved this book and still haven't found ways to apply everything in it. It's full of information and all sorts of in-depth quantitative analysis - definitely the best book I've found on database marketing!

0 of 0 people found the following review helpful.
Most valuable book I own
By Amazon Customer
This is by far the greatest, most valuable book I own. I come from a physics background but now work at a retail company in marketing. I frequently use this book as reference when developing marketing models.

This is a boom that is focused on the math and business aspects, with no reference to writing code. Which is perfect for me as coding algorithms is something I have no problems with.

See all 9 customer reviews...

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